Drip vs Klaviyo
We put Drip and Klaviyo head to head across pricing, features, ratings and the type of team each one fits best.
Quick Answer
Drip scores 3.9 / 5 and Klaviyo scores 4.5 / 5 in our editorial rating. Drip starts at $39/month (2,500 contacts) and Klaviyo starts at Free up to 250 contacts; from ~$20/month. See the feature comparison below for the full breakdown.
Winner
Klaviyo leads with an overall rating of 4.5 / 5.
Pricing Comparison
| Drip | Klaviyo | |
|---|---|---|
| Starting Price | $39/month (2,500 contacts) | Free up to 250 contacts; from ~$20/month |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
| Pricing Model | Contact-based subscription with unlimited sends | Profile and send-volume based subscription |
Drip starts at $39/month (2,500 contacts) and Klaviyo starts at Free up to 250 contacts; from ~$20/month. Free trial: Drip offers a trial; Klaviyo offers a trial.
Feature Comparison
| Dimension | Drip | Klaviyo |
|---|---|---|
| Overall Rating | 3.9 / 5 | 4.5 / 5 |
| Starting Price | $39/month (2,500 contacts) | Free up to 250 contacts; from ~$20/month |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best For | Small DTC and ecommerce brands, Teams wanting multi-channel workflows, Brands needing on-site personalization, Shopify merchants below enterprise scale | Shopify and ecommerce brands, Teams measuring revenue per email, Brands combining email and SMS, DTC companies with retention focus |
| Key Feature | Unified ecommerce customer profiles from orders and behavior | Revenue attribution for every campaign and flow |
| Integrations | Shopify / WooCommerce / BigCommerce / Stripe / Recharge / Zapier | Shopify / WooCommerce / BigCommerce / Magento / Recharge / Gorgias |
| Features Rating | 4.0 / 5 | 4.7 / 5 |
| Ease of Use Rating | 4.0 / 5 | 4.0 / 5 |
| Pricing Rating | 3.8 / 5 | 3.6 / 5 |
| Integrations Rating | 4.1 / 5 | 4.8 / 5 |
| Support Rating | 3.7 / 5 | 4.0 / 5 |
| Value for Money Rating | 3.8 / 5 | 4.2 / 5 |
Where Each One Wins
Drip Advantages
- Genuine ecommerce CRM with unified customer profiles
- Unlimited email sends on all paid plans
- Strong multi-channel workflows across email, SMS and on-site
- Capable personalization without heavy configuration
Klaviyo Advantages
- Best-in-class ecommerce segmentation using real order data
- Revenue attribution shows exactly what each flow earned
- Email and SMS in one visual flow builder
- Deep Shopify, WooCommerce and BigCommerce integrations
How to Choose
Choose Drip If…
- Small DTC and ecommerce brands
- Teams wanting multi-channel workflows
- Brands needing on-site personalization
- Shopify merchants below enterprise scale
Choose Klaviyo If…
- Shopify and ecommerce brands
- Teams measuring revenue per email
- Brands combining email and SMS
- DTC companies with retention focus
Best For
Drip
Small DTC and ecommerce brands, Teams wanting multi-channel workflows, Brands needing on-site personalization, Shopify merchants below enterprise scale
Klaviyo
Shopify and ecommerce brands, Teams measuring revenue per email, Brands combining email and SMS, DTC companies with retention focus
Value for Money
Drip scores 3.8 / 5 for value and Klaviyo scores 4.2 / 5. See our full reviews of both tools for the complete value breakdown.
Final Verdict
Our verdict on Drip: Drip occupies a useful middle ground for smaller direct-to-consumer brands. It delivers real ecommerce CRM capability, unified customer profiles built from orders and behavior, capable multi-channel workflows, and unlimited email sends, all at a lower entry price than Klaviyo. The on-site personalization is a genuine differentiator at this tier. The reservations are about momentum and ecosystem. The integration marketplace is smaller, the pace of new features has slowed since acquisition, and there is no free plan to evaluate against. For a small Shopify brand that has outgrown Mailchimp and wants ecommerce-aware automation without Klaviyo level pricing as the list grows, Drip remains a sensible choice. Larger brands should budget for Klaviyo. Our verdict on Klaviyo: Klaviyo is the clear leader for ecommerce email and SMS, and the reason is data rather than templates. Because it ingests orders, browsing and catalog information, you can segment on real purchase behavior and Klaviyo will tell you how much revenue each flow generated, which is exactly the number a DTC brand needs. The Shopify integration is best in class and email plus SMS in one builder is genuinely useful. The costs are the catch. Pricing scales with active profiles, so a large list becomes expensive fast, support on lower tiers is uneven, and the whole value proposition weakens outside ecommerce. For online retail it is the default choice. For B2B, newsletters or service businesses, ActiveCampaign or Mailchimp will make more sense.
Explore Alternatives
Not sure which tool is the right fit? Compare each one against its top competitors:
Frequently Asked Questions
How much does Drip cost?
How does Drip compare to Klaviyo?
Does Drip limit how many emails I can send?
Is Drip good for non-ecommerce businesses?
Does Drip support SMS?
How much does Klaviyo cost?
Does Drip or Klaviyo offer a free trial?
Is there a free plan for Drip or Klaviyo?
Which is easier to use, Drip or Klaviyo?
Who should choose Drip over Klaviyo?
Keep Comparing
Some links on this website are affiliate links. If you purchase a product through our links, we may earn a commission at no additional cost to you.