HubSpot Marketing Hub vs Mailchimp

We put HubSpot Marketing Hub and Mailchimp head to head across pricing, features, ratings and the type of team each one fits best.

Quick Answer

HubSpot Marketing Hub scores 4.3 / 5 and Mailchimp scores 4.4 / 5 in our editorial rating. HubSpot Marketing Hub starts at Free tools; Starter from ~$20/month and Mailchimp starts at Free. See the feature comparison below for the full breakdown.

Winner

Mailchimp — 4.4 / 5

Mailchimp leads with an overall rating of 4.4 / 5.

Pricing Comparison

HubSpot Marketing HubMailchimp
Starting PriceFree tools; Starter from ~$20/monthFree
Free TrialYesYes
Free PlanYesYes
Pricing ModelTiered subscription priced by marketing contactsPer-contact monthly subscription

HubSpot Marketing Hub starts at Free tools; Starter from ~$20/month and Mailchimp starts at Free. Free trial: HubSpot Marketing Hub offers a trial; Mailchimp offers a trial.

Feature Comparison

DimensionHubSpot Marketing HubMailchimp
Overall Rating4.3 / 54.4 / 5
Starting PriceFree tools; Starter from ~$20/monthFree
Free TrialYesYes
Free PlanYesYes
DeploymentCloud / SaaSCloud / SaaS
Best ForB2B and inbound marketing teams, Companies wanting marketing and sales on one database, Teams starting on free tools, Organizations consolidating multiple toolsBeginners, Small businesses, Ecommerce stores, Simple email campaigns
Key FeatureEmail marketing with visual automation workflowsDrag-and-drop email builder with 100+ templates
IntegrationsSalesforce / Gmail / Outlook / Slack / Shopify / ZoomShopify / WooCommerce / Salesforce / Canva / Zapier / Google Analytics
Features Rating4.7 / 54.3 / 5
Ease of Use Rating4.3 / 54.8 / 5
Pricing Rating3.2 / 54.0 / 5
Integrations Rating4.7 / 54.5 / 5
Support Rating4.4 / 54.2 / 5
Value for Money Rating3.7 / 54.0 / 5

Where Each One Wins

HubSpot Marketing Hub Advantages

  • Genuinely unified database across marketing, sales and service
  • Excellent free tier and best-in-class onboarding resources
  • Very broad toolset covering email, CMS, ads, social and chat
  • Huge integration marketplace and partner ecosystem

Mailchimp Advantages

  • Best-in-class drag-and-drop email editor
  • Large template library
  • AI content and segmentation features
  • Strong ecommerce integrations (Shopify)

How to Choose

Choose HubSpot Marketing Hub If…

  • B2B and inbound marketing teams
  • Companies wanting marketing and sales on one database
  • Teams starting on free tools
  • Organizations consolidating multiple tools

Choose Mailchimp If…

  • Beginners
  • Small businesses
  • Ecommerce stores
  • Simple email campaigns

Best For

HubSpot Marketing Hub

B2B and inbound marketing teams, Companies wanting marketing and sales on one database, Teams starting on free tools, Organizations consolidating multiple tools

Mailchimp

Beginners, Small businesses, Ecommerce stores, Simple email campaigns

Value for Money

HubSpot Marketing Hub scores 3.7 / 5 for value and Mailchimp scores 4.0 / 5. See our full reviews of both tools for the complete value breakdown.

Final Verdict

Our verdict on HubSpot Marketing Hub: Marketing Hub wins on consolidation. If you want email, landing pages, forms, ads, social, chat and CMS running on the same contact database as your sales and service teams, with attribution that spans the whole customer lifecycle, nothing else is as complete, and the free tier plus HubSpots training resources make it easy to start. The pricing model deserves genuine caution. Contact-based billing punishes large lists, the Starter to Professional jump is severe, and the automation and reporting that make the platform worthwhile are gated behind the expensive tiers. Ecommerce brands are usually better served by Klaviyo. But for B2B and inbound teams willing to budget properly, Marketing Hub is the most coherent platform in the category. Our verdict on Mailchimp: Mailchimp is the right email platform when you want to send professional, branded campaigns without a technical learning curve. The editor and templates are the best in the business, and ecommerce integrations make it a natural fit for stores. The caveat is cost - pricing climbs steeply as your list grows, and the free plan is now quite limited. Beginners and SMBs will get the most from it; teams that need genuinely advanced automation or a built-in CRM should look at ActiveCampaign instead.

Explore Alternatives

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Frequently Asked Questions

How much does HubSpot Marketing Hub cost?
Free tools are available with limits. Starter begins around $20 per month, Professional around $890 per month, and Enterprise around $3,600 per month, with pricing scaled by the number of marketing contacts.
How is Marketing Hub different from HubSpot CRM?
HubSpot CRM (Sales Hub free tier) manages contacts and deals. Marketing Hub adds email marketing, automation, landing pages, forms, ads, social and attribution on the same database.
Why is HubSpot considered expensive?
Two reasons: pricing scales with marketing contact count, and the jump from Starter to Professional is steep because the most valuable automation and attribution features live in Professional and above.
Is HubSpot good for ecommerce?
It works, but Klaviyo is usually stronger for ecommerce because of deeper order-based segmentation and revenue attribution. HubSpot is better suited to B2B and considered-purchase journeys.
Can I use Marketing Hub with the free CRM?
Yes. That combination is common: teams run the free CRM for contacts and deals and layer Marketing Hub on top for campaigns and automation.
How much does Mailchimp cost?
Mailchimp has a free plan (500 contacts), with Essentials from $13/month and Standard from $20/month, scaling with contact count.
Does HubSpot Marketing Hub or Mailchimp offer a free trial?
HubSpot Marketing Hub offers a free trial. Mailchimp offers a free trial. A free trial lets you test core features with your own data before committing to a paid plan.
Is there a free plan for HubSpot Marketing Hub or Mailchimp?
HubSpot Marketing Hub has a free plan. Mailchimp has a free plan. A free plan is useful for evaluating the interface and core workflows before upgrading.
Which is easier to use, HubSpot Marketing Hub or Mailchimp?
HubSpot Marketing Hub scores 4.3 / 5 for ease of use and Mailchimp scores 4.8 / 5. Mailchimp is the easier-to-learn option for most teams, though real onboarding time depends on your existing stack.
Who should choose HubSpot Marketing Hub over Mailchimp?
Choose HubSpot Marketing Hub if your priority is B2B and inbound marketing teams, Companies wanting marketing and sales on one database, Teams starting on free tools, Organizations consolidating multiple tools. Choose Mailchimp if you need Beginners, Small businesses, Ecommerce stores, Simple email campaigns. Match the tool to your primary workflow rather than the feature list, because the right fit depends on which jobs your team runs every day.

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