ActiveCampaign vs HubSpot Marketing Hub
We put ActiveCampaign and HubSpot Marketing Hub head to head across pricing, features, ratings and the type of team each one fits best.
Quick Answer
ActiveCampaign scores 4.6 / 5 and HubSpot Marketing Hub scores 4.3 / 5 in our editorial rating. ActiveCampaign starts at $15/month and HubSpot Marketing Hub starts at Free tools; Starter from ~$20/month. See the feature comparison below for the full breakdown.
Winner
ActiveCampaign leads with an overall rating of 4.6 / 5.
Pricing Comparison
| ActiveCampaign | HubSpot Marketing Hub | |
|---|---|---|
| Starting Price | $15/month | Free tools; Starter from ~$20/month |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
| Pricing Model | Per-contact monthly subscription | Tiered subscription priced by marketing contacts |
ActiveCampaign starts at $15/month and HubSpot Marketing Hub starts at Free tools; Starter from ~$20/month. Free trial: ActiveCampaign offers a trial; HubSpot Marketing Hub offers a trial.
Feature Comparison
| Dimension | ActiveCampaign | HubSpot Marketing Hub |
|---|---|---|
| Overall Rating | 4.6 / 5 | 4.3 / 5 |
| Starting Price | $15/month | Free tools; Starter from ~$20/month |
| Free Trial | Yes | Yes |
| Free Plan | No | Yes |
| Deployment | Cloud / SaaS | Cloud / SaaS |
| Best For | B2B businesses, Advanced automation needs, Sales + marketing teams, Ecommerce brands | B2B and inbound marketing teams, Companies wanting marketing and sales on one database, Teams starting on free tools, Organizations consolidating multiple tools |
| Key Feature | Visual automation builder with conditional branching | Email marketing with visual automation workflows |
| Integrations | Shopify / WooCommerce / Salesforce / WordPress / Zapier / Stripe | Salesforce / Gmail / Outlook / Slack / Shopify / Zoom |
| Features Rating | 4.9 / 5 | 4.7 / 5 |
| Ease of Use Rating | 3.9 / 5 | 4.3 / 5 |
| Pricing Rating | 4.2 / 5 | 3.2 / 5 |
| Integrations Rating | 4.6 / 5 | 4.7 / 5 |
| Support Rating | 4.3 / 5 | 4.4 / 5 |
| Value for Money Rating | 4.4 / 5 | 3.7 / 5 |
Where Each One Wins
ActiveCampaign Advantages
- The most powerful automation builder in the category
- Built-in CRM and sales pipeline
- Multi-channel automation (email, SMS, site)
- Top-tier deliverability
HubSpot Marketing Hub Advantages
- Genuinely unified database across marketing, sales and service
- Excellent free tier and best-in-class onboarding resources
- Very broad toolset covering email, CMS, ads, social and chat
- Huge integration marketplace and partner ecosystem
How to Choose
Choose ActiveCampaign If…
- B2B businesses
- Advanced automation needs
- Sales + marketing teams
- Ecommerce brands
Choose HubSpot Marketing Hub If…
- B2B and inbound marketing teams
- Companies wanting marketing and sales on one database
- Teams starting on free tools
- Organizations consolidating multiple tools
Best For
ActiveCampaign
B2B businesses, Advanced automation needs, Sales + marketing teams, Ecommerce brands
HubSpot Marketing Hub
B2B and inbound marketing teams, Companies wanting marketing and sales on one database, Teams starting on free tools, Organizations consolidating multiple tools
Value for Money
ActiveCampaign scores 4.4 / 5 for value and HubSpot Marketing Hub scores 3.7 / 5. See our full reviews of both tools for the complete value breakdown.
Final Verdict
Our verdict on ActiveCampaign: ActiveCampaign is the platform to choose when email marketing needs to behave like a sales engine rather than a newsletter tool. The automation builder, built-in CRM and multi-channel capabilities are the deepest in the category, and it consistently leads on deliverability. You pay for that power in two ways: a steeper learning curve and no free tier. For B2B teams and ecommerce brands that will actually use advanced automations and pipeline logic, ActiveCampaign delivers measurable returns; for simple broadcast sends, it is more than you need. Our verdict on HubSpot Marketing Hub: Marketing Hub wins on consolidation. If you want email, landing pages, forms, ads, social, chat and CMS running on the same contact database as your sales and service teams, with attribution that spans the whole customer lifecycle, nothing else is as complete, and the free tier plus HubSpots training resources make it easy to start. The pricing model deserves genuine caution. Contact-based billing punishes large lists, the Starter to Professional jump is severe, and the automation and reporting that make the platform worthwhile are gated behind the expensive tiers. Ecommerce brands are usually better served by Klaviyo. But for B2B and inbound teams willing to budget properly, Marketing Hub is the most coherent platform in the category.
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Frequently Asked Questions
How much does ActiveCampaign cost?
Does ActiveCampaign have a free plan?
Is ActiveCampaign better than Mailchimp?
Is ActiveCampaign good for ecommerce?
How much does HubSpot Marketing Hub cost?
How is Marketing Hub different from HubSpot CRM?
Does ActiveCampaign or HubSpot Marketing Hub offer a free trial?
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